CAMPUS SURVEY


Dear all,

 

This year, for the 1st time, we are launching the Marketing Innovation Days to keep our marketing teams updated on the latest developments in marketing and to share best practices on the campuses. This training is designed for marketers on all campuses but we are happy to open to the sales teams also who have a basic knowledge of marketing.

 

We hope this training will be an opportunity to share information and update marketing skills across the campuses. We would like to receive your inputs via this 1-min survey to tailor the Innovation Day’s to your expectations.Thank you for taking the time to complete this survey. 

 

Regards,

Maë d’Alexis

Marketing Director

INNOVATION DAYS

1

WHEN WOULD THE INNOVATION DAY BE THE MOST RELEVANT FOR YOU ?

Please select three responses below

January
February
March
April
May
June
July
September
October
November
December
2

WHICH LENGH WILL BE THE BETTER?

3

HOW WOULD YOU LIKE TO SEE THESE LEARNING DAYS STRUCTURED?

Workshop
Best practices sharing
Masterclass
Learning sessions
Other:
4

WHAT ARE THE TOPICS YOU ARE THE MOST INTERESTED IN ?  

Please select three responses below

Social media
SEO (Organic Search)
SEA (Paid Seach)
Marketing inbound (blogs, podcasts, white paper, ...)
Vocal Search
Marketing Automation
Programmatic approach (automatisation of media buying)
Predictive marketing
Other:
5

ARE YOU FAMILIAR WITH THE FOLLOWING TOPICS ?

  Yes Yes but not clear Heard, but never practiced Never Heard
Social media
Yes
Yes but not clear
Heard, but never practiced
Never Heard
SEO (Organic Search)
Yes
Yes but not clear
Heard, but never practiced
Never Heard
SEA (Paid Search)
Yes
Yes but not clear
Heard, but never practiced
Never Heard
Marketing inbound (blogs, podcasts, white paper...)
Yes
Yes but not clear
Heard, but never practiced
Never Heard
Predictive marketing
Yes
Yes but not clear
Heard, but never practiced
Never Heard
Marketing automation
Yes
Yes but not clear
Heard, but never practiced
Never Heard
Vocal search
Yes
Yes but not clear
Heard, but never practiced
Never Heard
Programmatic approach (automatisation of media buying)
Yes
Yes but not clear
Heard, but never practiced
Never Heard
6

WHAT ARE YOUR MAIN EXPECTATIONS FOR THIS 1st INNOVATION DAY’S SEMINAR ?

Please select three responses below

Gain insights on my capabilities
Learn new marketing approaches and update my expertise
Share best practices with others campuses
Interact and work with my colleagues from others campuses
Get the latest updates and news on Executive Education
Other:
7 THE MARKETING INNOVATION DAYS ARE DESIGNED PRIMARILY FOR MARKETING STAFF, WE ARE HOWEVER HAPPY TO WELCOME THOSE WHO HAVE A BASIC KNOWLEDGE OF MARKETING AND WORKING IN SALES. WITH THIS IN MIND, WHO FROM YOUR TEAMS WILL BE ATTENDING?